A STORY OF HYBRID CREATIVITY
My design practice has developed through successive stages, shaped by a thirst for understanding, adaptability, and scale.
Raised in Auvergne, France, during an analogue era, my early curiosity was shaped by the need to understand how things worked.
As time went on, I naturally turned into studying the fundamental principles of global design, while developing my sense of artistic expression. This period established a rigorous visual culture and a disciplined approach to form and concepts.
Gradually, my path led me on the French Riviera, between Sophia Antipolis and Monaco, entering professional practice within internal or external creative studios. Working as both graphic and product designer, I developed a precise eye for detail and a deep understanding of constraints. These early experiences confronted me with real challenges, sharpening my sense of accuracy and laying the foundations of a structured, cross-disciplinary vision.
I later moved into roles as global designer and creative director, working across France, Italy, China, and Monaco. In these positions, I led and designed complex projects combining brand identity, digital environments, product design, and interior design, for clients operating within high-luxury, premium retail, and institutional environments. This phase refined my ability to conceive a vision as a whole and to master its variations across every medium.
Today, I work as an independent global designer, guiding brands in the creation of precise, enduring universes aligned with their positioning.
In parallel, my work as a design professor keeps me closely connected to emerging generations and the realities of our contemporary era. Teaching introduced a reflective dimension, guiding my practice from applied design toward art.
This dual approach now shapes both my artistic and design work.





